Gatorade will first distribute the product to NFL players this season before launching it nationally at retail in early February, around the time of the Super Bowl, Beverage Digest reported. The NFL will play a significant role in the brand’s launch. We’re thrilled to change that with the launch of Fast Twitch, the first-ever caffeinated energy drink from Gatorade, designed for athletes in every way, from formula to design and packaging.” In a statement to Ad Age confirming the news, a Gatorade representative said the brand is “preparing a massive early 2023 rollout behind new Fast Twitch, which brings several firsts to the energy category,” including the first caffeinated energy drink from Gatorade, as well as the “first athletic energy drink developed in consultation with the NFL and sports performance experts.”Īnuj Bhasin, VP of marketing and general manager for Gatorade Brands, in a statement said: “At Gatorade, we’ve spent decades studying the best athletes in the world, and what we’ve learned is there hasn’t been an athletic energy solution they can trust that is designed for them to start fast and ignite their performance. The new drink, first reported today by Beverage Digest, includes caffeine with no sugar and is named for “human muscle fibers that contract quickly during high-intensity exercise,” the publication reported. As with all such advisory services, past results are never a guarantee of future results.PepsiCo’s Gatorade is getting into the fast-growing energy drink business with a new brand called Fast Twitch that is poised to get major marketing support, including from the NFL. EconoTimes expressly disclaims any liability for any lost principal or profits without limitation which may arise directly or indirectly from the use of or reliance on such information. Any news, opinions, research, data, or other information contained within this website is provided as general market commentary and does not constitute investment or trading advice. Past performance is no guarantee of future results and EconoTimes specifically advises clients and prospects to carefully review all claims and representations made by advisors, bloggers, money managers and system vendors before investing any funds or opening an account with any Brokerage. None of the blogs or other sources of information is to be considered as constituting a track record. Clients and prospects are advised to carefully consider the opinions and analysis offered in the blogs or other information sources in the context of the client or prospect's individual analysis and decision making. Another Gatorade product called Bolt24 only contains 75 milligrams of caffeine under its Energize line which will be discontinued.ĭisclaimer: EconoTimes provides references and links to selected blogs and other sources of economic and market information as an educational service to its clients and prospects and does not endorse the opinions or recommendations of the blogs or other sources of information. To give an idea of how much caffeine it has, a 12-ounce can of the drink has as much caffeine as two 12-ounce cans of Red Bull. They are smaller compared to other traditional Gatorade drinks but each bottle of the newest Fast Twitch beverage contains 200 milligrams of caffeine, electrolytes, and B-vitamins. It will be sold in 12-ounce bottles featuring the brand’s usual bright color packaging. The company’s Fast Twitch line is now aiming to attract these customers by formulating a new product with lots of caffeine but minus the carbonation and sugar.Īs a result, Gatorade’s caffeinated energy drink is born. Gatorade’s general manager, Anuj Bhasin, said that about 32 million people have rejected the energy drink category due to some bad effects on health. It has already released pre-workout energy powders to the market and other nutrition drinks for extra active individuals. Its parent company, PepsiCo already expanded its other brands such as Mountain Dew to the energy and alcoholic drink business and Gatorade is the latest subsidiary to add a new line of products.Īs per CNBC, Gatorade’s Fast Twitch line is especially designed for athletes who always need an extra boost before working out or during big games. The new drink will mark Gatorade’s entrance into the energy drink category with caffeine which is a fast-growing business right now. The new sports beverage is a caffeinated energy drink that will be officially released nationally after its initial debut in the upcoming National Football League (NFL) season. PepsiCo’s Gatorade is set to launch its newest drink for athletes under the Fast Twitch brand.
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